In the heart of Michigan’s cannabis landscape, a brand is making waves not just for its premium products but for the transformative journey that led to its creation. Redemption Cannabis, spearheaded by CEO Ryan Basore, is not merely a business venture but a testament to resilience, cannabis reform, and community upliftment.
The Story of Redemption Cannabis
Ryan Basore’s foray into the cannabis industry began with a vision—to leverage the medicinal benefits of cannabis and challenge the stigma surrounding it. In 2010, he opened one of Michigan’s pioneering medical marijuana dispensaries, Capital City Caregivers, witnessing firsthand the positive impact cannabis could have on people’s lives. Unfortunately, despite complying with state and local laws, Basore faced federal scrutiny, leading to a 13-count indictment and a four-year sentence.
From Adversity to Advocacy
Basore’s journey took a turn when he decided to dedicate his post-prison life to cannabis reform. In 2018, he played a pivotal role in supporting Dana Nessel’s candidacy for Michigan Attorney General, aiming to bring about change in cannabis policies. Following the passage of Proposal 1 in 2018, legalizing cannabis for adults, Basore co-founded the Michigan Cannabis Industry Association and later became the CEO of Redemption Cannabis.
How Redemption Gives Back
What sets Redemption apart is its commitment to giving back. The brand allocates 10% of all proceeds to The Redemption Foundation, a non-profit created by Basore to support those disproportionately affected by cannabis prohibition. This includes individuals still incarcerated, on probation, or seeking to rebuild their lives after facing the consequences of cannabis-related offenses.
Leadership in Cannabis Reform
Basore’s leadership extends beyond the business realm. As the president of the Great Lakes Expungement Network (GLEN), he actively contributes to helping individuals benefit from Michigan’s “Clean Slate” law. GLEN, a nonprofit organization, offers free legal support and expungement assistance, facilitating access to better jobs and housing for those with past cannabis offenses.
Redemption’s commitment to quality is reflected in its product line, featuring premium flower, pre-rolls, concentrates, RSO (Rick Simpson Oil), live resin disposable carts, and 510 carts. The brand’s emphasis on producing top-tier cannabis products aligns with its mission to preserve the culture of cannabis grown with love and dedication.
Preserving Cannabis Culture
Redemption doesn’t just sell products; it advocates for the preservation of the cannabis culture. Basore laments the challenges faced by the industry, from governmental interference to attacks on caregivers, home-grows, and micro-licenses. Redemption stands as a symbol of resistance against such challenges, aiming to ensure that the soul of cannabis remains intact.
The story of Redemption Cannabis is one of perseverance, redemption, and a commitment to making a positive impact. As the brand continues to grow and thrive in Michigan’s evolving cannabis landscape, it serves as a beacon for others, showcasing the power of resilience, community engagement, and the unwavering belief in the transformative potential of cannabis. In every Redemption product, there’s not just quality; there’s a story—a story of triumph over adversity and a dedication to the soul of cannabis.